A Seat at the Table: Female Marketers on the Leading Edge
SMPS Southern Regional Conference
Saskia Dennis-van Dijl, Cameron MacAllister Group; Jill Capana, CO Architects; Maggie Thacker, Eskew Dumez Ripple; Sharon Portnoy, Portnoy Consulting
Although the A/E/C industry is male-dominated, a majority of Marketing and Business Development professionals within A/E/C firms are women. Too often, a double whammy of implicit bias based on gender and a lack of respect for those in “support” roles conspire to marginalize non-technical professionals.
This panel discussion will address this issue by highlighting examples of female marketers and business developers who are strong leaders within their firms and have used their positions to drive change within their organizations. The session will focus on opportunities for leadership in the marketing/BD role, from leadership in attracting talent to influencing workplace culture to retain talent.
February 2, 2017